Building Business Demand for Nature-based Solutions – Findings from GFI’s recent report
Drawing on insights from GFI’s forthcoming report, Developing Regional Economic Resilience through Nature-based Solutions: Building Business Demand (to be published at the end of the month), this webinar will explore how we can strengthen demand for nature-based solutions (NbS) and unlock greater private sector investment in resilience outcomes. Building on GFI’s recent work in Norfolk and Suffolk, the report brings together lessons from leading organisations, businesses and projects across the UK to identify the key barriers and opportunities to scaling demand for resilience outcomes.
The session will share the report’s key findings – and what they mean for project developers and other supply-side actors – alongside practical lessons from projects that are navigating challenges around business engagement, demand aggregation, revenue generation and developing compelling investment cases for NbS.
Speakers
Phoebe Cox
Senior Nature Associate, Green Finance Institute
Phoebe Cox
Senior Nature Associate, Green Finance Institute
Phoebe leads the GFI Nature team’s work on resilience. In her role, she supports corporates and regional partners across the UK to explore and develop ways to work collectively to unlock investment in nature-based solutions that strengthen resilience to local climate- and nature-related risks. She has a background in UK nature markets, with practical experience in Biodiversity Net Gain. Prior to joining the GFI, Phoebe worked in the environmental NGO sector, where she focused on diversifying funding approaches through nature markets and related policy.
Tony Price
Business & Development Manager and Nature Finance lead, Moors for the Future Partnership
Tony Price
Business & Development Manager and Nature Finance lead, Moors for the Future Partnership
Tony served in the British Army for 22 years in a reconnaissance role. He transitioned into business, leading tech start-ups and founding a successful Derbyshire-based business that secured a multimillion-pound contract for the London 2012 Olympics. More recently he directed complex technical project delivery to National Government agencies and held senior Business Development roles in Corporations and large SMEs.
Tony has been in role for 4 years and has been instrumental in securing circa £30m in funding for the organisation from the private sector.
Rachel Morgan
Co-Director, FloodAction Coalition
Rachel Morgan
Co-Director, FloodAction Coalition
Rachel leads delivery of the Project Accelerator, progressing nature-based resilience projects from concept through to investment readiness. Alongside delivering investable pilots, she focuses on developing scalable models that can unlock future project pipelines.
Rachel co-founded Wild Natured, where she leads natural capital project development across water resilience and biodiversity net gain, working with infrastructure, public, and private sector clients including Network Rail, Defra, and Wildfarmed.
Previously, Rachel led multi-million-pound renewable investment cases across solar PV and hydrogen, building a strong track record in infrastructure investment and the development of emerging asset classes, experience she now applies to scaling nature-based climate resilience.
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